The future of Events

Picture this. It’s 9AM. Coffee is brewing and we’ve just logged into Twitter to catch up on this morning’s news. We scan to find out what people are getting up to and then we see it, hashtag galore over an event we had no idea about. We’ve all been there, we’re only human, but missing the boat is something that needn’t happen in this day and age.

With many events to choose from, the search for the best option can sometimes feel a little overwhelming, but this doesn’t have to be the case. Media Monitoring Tools can act as our right hand man by helping us with our event planning, from the cradle to the grave.

Finding the place to be

A quick keyword search on a news monitoring platform can fetch a list of event related articles specific to our industry, no matter how niche we are. Narrowing the search down by location can also be useful if budget is tight and we want to avoid trekking around the country in order to mingle with industry professionals and find leads. In addition to this method, my team mate Robert previous discussed how we can use Facebook's Graph Search to search for events in specific areas, as well as to identify which ones our competitors are attending.

Now event organisers sometimes love to blow their own trumpets, but we no longer have to rely on their words to gauge the success of an event. By looking at previous year’s press coverage and the tonality of the articles we can make unbiased and informed decisions as to which option is best to book.

We can also make use of social media monitoring tools to help identifying and tracking key influencers so that we can follow the events they promote and attend. This is a great way to effectively build desired relationships with them and make sure our brand has presence in locations where they hang out.

Reading industry publications and blog posts may be a slightly more old school way of researching for event planning, but it works just as well. Learning is an unstoppable stream and there are no boundaries to it.

We at iEventRentals believe in learning everyday and imparting what we learn. Our main motive is to build on the best. We thrive on the satisfaction of our clients.

Check our website today to know what we do best www.ieventrentals.com